Experience
MODLOGIQ
Feb 2023 - Present
Marketing Specialist
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Developed comprehensive digital marketing strategies to increase brand awareness and drive client engagement.
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Managed and executed marketing events and tradeshows.
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Curated and managed a library of marketing materials that improved brand consistency across all communication channels.
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Collaborated with cross-functional teams, including sales and product development, to ensure cohesive digital campaigns.
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Tripled LinkedIn followers from under 1,000 to over 4,000 within one year through strategic content creation and community engagement.
Swope Lees Commercial Real Estate
Aug 2021 - Feb 2023
Social Media Marketing Manager
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Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
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Assisted with capturing and analyzing social media metrics.
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Conducted daily updates to social media profiles to boost company online presence.
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Designed and sent out postcard mailers.
Boehringer Ingelheim
Aug 2022 - Dec 2022
Digital Marketing Co-Op
​Retail & Pet Marketing Co-Op working on the digital team.
Contributed to multiple brand teams to enhance campaigns, social media, and branding strategies.
Conducted competitor research and social media audits.
Curated marketing copy, images, emails, and other collateral.
Prepared detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
Bad RhinoÂ
May 2022 - Aug 2022
Digital Marketing Intern
Assisted with capturing and analyzing social media metrics.
Created engaging content for Pinterest, Facebook, and Instagram.
Wrote blogs improving keyword relevancy, and branding to achieve search engine optimization goals.
Triple Clear Water Solutions Inc.
Jan 2022 - Aug 2022
Marketing Intern
​Created Instagram and Facebook accounts and implemented social media strategies.
Developed paid Facebook ad campaigns and monitored analytics.
Performed market analysis and researched latest trends.
Developed ads geared towards target demographics, monitoring results to improve marketing research and campaign development.
Planned and instituted social media marketing plan for Triple Clear.
B2B and B2C
Leading Edge Innovations LLC
Jan 2022 - May 2022
Marketing Intern
Spring semester Internship
Collaborated with team members to help expand marketing channels.
Created professional business correspondence, spreadsheets and presentations.
West Chester University
Aug 2021 - Dec 2021
Independent Study
Utilized market trends and target audience statistics to effectively and appropriately market products.
Assisted with development of a Google Ads campaign generating over 183,000 impressions and 2,500 clicks over a month’s period.
Theia LLC
Aug 2021 - Jan 2022
Marketing Assistant
Wrote engaging marketing, advertising, and website copy.
Created engaging content for social media.
Collaborated with team members to help expand marketing channels.
Wawa
May 2017 - Aug 2021
Customer Service Associate
Developed and actualized customer service initiatives to decrease wait times.
Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Expertise
Digital Marketing
Website Design
Content Development
Data Analytics
Email Campaigns
Microsoft Office
Marketing Strategy
Social Media Marketing
Search Engine Optimization
Market Research
Certifications
Google Ads Video Certification
Google Ads Search Certification
Google Analytics Certification
HubSpot Social Media Certification
HubSpot Digital Marketing Certification
Skills
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CRM (Salesforce)
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Content Marketing
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Copy Writing
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Data Analysis
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Digital Marketing
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Email Marketing
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Google Ad Campaigns
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Graphic Design
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HTML
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HubSpot
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Influencer Marketing
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Paid Media
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Project Management
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SEO (Search Engine Optimization)
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Social Media Management
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Sprout Social
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Web Development (Wix, Wordpress)